The most successful trenchcoat that London Fog ever designed and produced
has to be Lilly.
It dates from the late 70s early 80s.
Lilly and its clones ruled the woman's rainwear fashion scene in the
late 1970's to early 1980's. It could be spotted very easily in business
or financial districts, the uniform of professional women. In well-to-do
shopping areas or malls it was to be seen right into the early 1990s.
Today, if you do see one being worn, it is usually by a middle aged
to elderly woman who is likely to have aged alongside her favorite raincoat.
Otherwise the owner will be a teenager, into 'Retro', who has bought
it secondhand in a local thrift shop or vintage clothing store.